Overview
Are you a next generation marketer, passionate about the business value of marketing automation and how it can drive revenue success? Are you interested in being the chief marketer for a growing portfolio where your campaigns will uncover high-quality leads from customers globally?
What you will be doing:
- Use all digital tools for content development, marketing automation, customer experience, and sales enablement.
- Programmatic marketing planning that defines the customer journey - integrating vision, Prime, Premier Support, and growth themes - by individual solution to guide email communications delivery into a unified story to the customer
- Customer persona development as the basis of aligning content to segmentation and targeting strategy
- Customize/incorporate digital content(e.g.: emails, blogs, videos, webinars, datasheets, etc.) into specific campaigns to drive engagement, leveraging outside agencies to original asset production
- Contact Data Management, with the goal of maximizing reach for defined solutions with ongoing analyses and augmentation
- Building, implementing, and analysing email marketing campaigns that generate MQLs for existing customer growth
- Analyse business goals in relation to product value propositions, and define segmentation and content strategies to deliver most effective messages to the right audiences at the right time
- Develop and activate targeted campaigns, leading with email marketing, but extending into a multi-channel model (e.g.website, social/Linkedin, sales enablement/Outreach, NPS, sales/partner engagements) to maximize reach
- Measure what matters and insights, offers that engage, and barriers to customer success
What is required
- Batchelors or Masters in Marketing or Business
- Marketing automation expertise, including knowledge of key concepts and recent experience with latest best practices for workflows, triggers, personalization, segmentation, targeting and drip campaigns
- Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired.
- HubSpot certification preferred
- Modern marketing campaign management skills, including message/offer creation, persona development, targeting and segmenting strategies, and database hygiene
- Creative agency management experience, to direct vendors to produce marketing assets
- English proficiency in business writing to translate and scale solutions marketing and engineering concepts into key messages throughout the campaign lifecycle
- Prior experience working for an enterprise software company, with direct responsibility for customer marketing email campaigns
